KFCs Ethical Policies

KFCs Ethical Policies KFC Corporation, also known as Kentucky Fried Chicken is a fast food chain based in Louisville, a subsidiary brand of its parents company Yum! Brands. Kentucky Fried Chicken was founded by Colonel Harland Sanders in 1952, while the idea of KFCs fried chicken actually goes back to 1930. The company adopted the condensed form of its name in 1991. KFC has doing some ethical social responsibilities for years; like the KFC Colonels Scholars Program is about to give scholarship up to $20,000 offered to high school seniors planning to attend a public in-state college or university. Also in Social Diversity, their global culture is developing a workforce that is diverse in different segment actively, where everyone can make a difference. In this report will be discussing about business ethics of KFC, their main ethical dilemmas together with theories and relative importance and, the good practice and values behind that together with some recommendations and strategies. This Ethical Audit Report of KFC was divided into four main structures to cover all elements, first is main ethical dilemmas of KFC, continue with part two which is relative importance and ethical theory to the dilemmas of KFC. Follows with part three, good practices and values of KFC and the last part is recommendations and strategic options to KFC. 1. Main Ethical Dilemmas of Kentucky Fried Chicken (KFC) The main KFCs ethical dilemmas which they are currently facing with, and how they affect various stakeholders. Business simply means a structure of an applied system that practice ethical principles and moral problems that occur in a business environment. Where as dilemmas can be defined as A situation that requires one to choose between two equally balanced and often equally unpleasant alternatively or, a predicament that seemingly defies a satisfactory solution (David Murray 1997: pg. 112)   Ã‚  Ã‚  Ã‚  Ã‚  In doing a business, especially international or in a global company, a person must be able to compromise all different cultural in different countries, it is not easy to make a business to success. From the aspects of ethics, cultural relativism is so much related into it. The ethic of cultural relativists views other cultures, not as wrong, but as different. This means that they define â€Å"good or right† as â€Å"communally approved† by the majority in a given culture in a country or a particular land, this may because everyone in a particular land does it, peoples beliefs and practices is already shaped by the environment. 1.1 Chicken Abuse, and the PETA Every year, KFC needs 700 million supplies of chickens for the entire worldwide restaurants. While KFCs claim that they â€Å"only deal with suppliers who promise to maintain our high standards and commitment to animal welfare†. But about the treatment of the chickens it buys, a proof of graphic evidence, a video was taken by an investigator of People for the Ethical Treatment of Animals (PETA) had showing that the chickens was purposely abused by the workers. The video was taking in a slaughterhouse, at a Pilgrims Pride plant in Moorefield West Virginia, where the workers kicking live chickens like playing footballs, thumping them into walls, apparently those workers do it just for fun. This does not happens once, the investigation of PETA on KFC shows that there are so many suppliers of KFC had committed into this behaviour. Only in United States many suppliers have involved in, one of them is Tyson slaughterhouse. In the slaughterhouse showed that birds purposely were burnt to death, were blown apart by makeshift firecrackers, and broke their legs by the workers so that it can be fit into slaughter-line shackles. Tyson is KFCs number one supplier. (All related pictures please refer to Appendix 1)   Ã‚  Ã‚  Ã‚  Ã‚  Other country, the most popular issue on the abuse by the supplier of KFC is happens on India. Chickens was found overstuffed into awfully crowded warehouse plagued with chicken carcasses, cruel breeding practices, sick and injured chickens but never received any medical attention, and they suffering at the hands of cruel workers who neglected to examine even minimal ethics of animal welfare. (For details in this issue please refers to Appendix 2) Animal abusing can be defined as the most serious Ethical Dilemmas on KFC. 1.2 Health Problems, Fried fast food Fried is like almost everything in KFC, the main course from the menu in KFC is actually fried chickens. Unlike any other fast food brand, common one-McDonalds, which in their menu french fries is just a side dish. In the past few years, KFC has been sued by the Center for Science in the Public Interest (CPSI), charged with the food contains â€Å"staggering sum† of trans fat. In one three-piece chicken combo meal contains 15 grams of trans fat, which is over the limit that a person should have in one week. CPSI (2006) through press release said that â€Å"The class-action suit asks that the court prohibit KFC from using partially hydrogenated oil, or that at the very least, signs be posted in KFC outlets notifying customers that many KFC foods are high in trans fat.† The suit was filed in Superior Court of the District of Columbia.   Ã‚  Ã‚  Ã‚  Ã‚  These trans fat is actually harming consumers health, KFC as the worlds most popular chicken fast food chain, over 14,000 outlets around the world, with more than 12 million customer eating their â€Å"fried† chickens every day. Just imaging, their unethical behavior has influenced widely against their customers. It is a serious ethical dilemmas which can be found in KFC. 2. Relative Importance and Ethical Theory to the Dilemmas of KFC 2.1 Relative Importance and Ethical Theory to the dilemmas on Chicken Abuse, and the PETA KFC and its parent, Yum Brands, states at their website on Animal Treatment that: â€Å"Yum! Brands and KFC believe treating animals humanely and with care is a key part of our quality assurance efforts. This means animals should be free from mistreatment at all possible times from how they are raised and cared for to how they are transported and processed. Our goal is to only deal with suppliers who provide an environment that is free from cruelty, abuse and neglect.† (http://www.kfc.com/about/animalwelfare_principles.asp)   Ã‚  Ã‚  Ã‚  Ã‚  Yet, all the abuse behaviours still occurs in almost all KFC suppliers slaughterhouse. A spokeswoman for KFC responded for the video said: â€Å"the company wouldnt tolerate the type of behaviours in the video. KFC will require that the employee or employees responsible be terminated, and further violations will â€Å"result in termination of our relationship.† (Bonnie Warschauer 2004)   Ã‚  Ã‚  Ã‚  Ã‚  KFC has formed the KFC Animal Welfare Advisory Council, which consists of greatly regarded experts in the field. The Council provides KFC with information and suggestion based on relevant data and scientific research. KFC has done something for the issue, but it seems like not really effective on defeating to the problems. But in fact, one of the advisors in the council had come out to say that â€Å"KFC never had any meetings. They never asked any advice, and then they touted to the press that they had this animal-welfare advisory committee. I felt like I was being used.† (Dr. Adele Douglass, former animal welfare advisor to KFC, Chicago Tribune 2006)   Ã‚  Ã‚  Ã‚  Ã‚  On the year 2003, as the works done by KFC does not improving the situation, PETA sued Kentucky Fried Chicken and called for a boycott to KFCs food, demanding that it require its suppliers to give chickens more room in factory barns, stop forcing growth so rapid that it cripples birds, and to gas birds before hanging them so they feel no pain.   Ã‚  Ã‚  Ã‚  Ã‚  The ethical theory Theological or Consequentiality state that to judge whether an action is right or wrong is by looking at the consequences justify the means. It is corporate Social Responsibility to see that all rules and Code of Conduct is adhered to by KFC. 2.2 Relative Importance and Ethical Theory to the dilemmas on Health Problem, Fried Fast Food According to this trans fat issue, a spokesperson from KFC Laurie Schalow (2007) issued a statement saying that: â€Å"We take health and safety issues very seriously. We provide a variety of menu choices and provide nutrition information, including trans fat values, on our website and in our restaurants so consumers can make informed choices before they purchase our products. Our company is reviewing alternative oil options, but there are a number of factors to consider including maintaining KFCs unique taste and flavour of Colonel Sanders Original Recipe, supply availability and transportation, among others.† This has prove that KFC has initiative to take action on the issue, but yet, still have other profits relates concerns, such as in the statement stated, they afraid they might lost the unique taste thus losing customers at the same time, and it sure will decrease the annual profits.   Ã‚  Ã‚  Ã‚  Ã‚  KFC has taken a big step in their chains history by launching the Kentucky Grilled Chicken. In this combo meal, contains only 395 calories, even lower than a subway Italian B.M.T sandwich which contains 450 calories. And the main point is, guarantee no trans fat. KFC promote their new Grilled Chicken on the famous show Oprah Winfreys daytime talk show, by offering free meal using print out coupon on the related site. (For the coupon picture and details please refer to Appendix 3) The action taken was proved that KFC has strong initiative to promote both Fried and Grilled Chicken in their chains, as people now is really concern and sensitive on what they are eating especially on fast food meals.   Ã‚  Ã‚  Ã‚  Ã‚  This big move has pop up more questions; based on the history of KFC, the main focus of the meal is Fried Chicken, when the focus added with Grilled Chicken meal, should they also change their name into Kentucky Grilled Chicken? The problem that the company facing is, how to promote their new meal and also keeping their regular customer who used to Fried Chicken while doing so. The greed to keep old customers that are loyal to only fried chicken especially the name, are immoral. The last but not least, why would this healthy Grilled Chicken meal only available in US but not worldwide while KFC is an international fast food chain?   Ã‚  Ã‚  Ã‚  Ã‚  Respect for persons- Kants ethics and duty explain that it is the age of enlightenment was marked by an emphasis on human reason. According to Kants first formulation and the Categorical imperative was- â€Å"I ought never to accept in such a way that I can also will that my Maxim should become universal law†. KFC should act in such a way in accordance to Kantian view- â€Å"that act always to treat humanity- never always as a means but always at the same time as an end.† I always believe that humans are rational animals because of their power and reason. (Essentials of Business Ethics, George Chryssides and John Kaler, pg 31-34)   Ã‚  Ã‚  Ã‚  Ã‚  The ethic of Natural Law explains the fundamental moral rights that every company should have towards their customers and those associated the organization for instance stakeholders. 3. Ethical Good Practices and Values of KFC KFC as a worlds most famous chicken fast food chain has uncountable employees working for them. Basically, the employees are representative of KFC as they work immediately to the customers. Thus, as their employees produce goods (prepare foods), provide services (serve walk-in customer in KFC restaurant) to the customers everyday, a good practices of to train a professional staff, and how they treating their employees is a must to KFC in order to constitute the essential outputs of the company. 3.1 Protect Employees Health and Safety, as Working Condition Every year, there are more than 5000 workers are killed and over 3,000,000 are seriously injured as a results of work accident in the world. Workplace hazard always the main causes workers get hurts, include not only obvious categories like mechanical injury or burns but also extremely heat and cold, skin irritants or noisy machinery. In KFCs restaurants kitchen, their workers facing with deep fried machine, hot oven, cutting machine and bad air condition everyday. The Occupational Safety and Health Act (1994), is the most recent legislation in Malaysia, to safe guard safety and health of works. KFC should abide by the rules and this act, is ethical. When their employees feel save in their work place, firm will have good reputation though. 3.2 Provides Job Satisfaction, as Working Condition The work of Manuel G. Velasques (1996) emphasis that the rational parts of the organization put a high value on efficiency: All jobs and tasks are to be designed so as to achieve the organizations goals as efficiently as possible. When efficiency is achieved through specialization, the rational aspects of organizations tend to incorporate highly specialized jobs. As we known, working in a fast food restaurant is definitely bore with keep on repeating the same jobs everyday with no exception. This leads to job dissatisfaction to the workers, it will change their attitudes when they feel annoyed in doing their works, this is also why some customers complaint on they got rude services in the chain. Efficiency is achieved by understanding the workers motivational patterns. Professor Abrahim Maslow cited in his research the 5 need factors, for example security, social and esteem. This factors are ethical and enhances productivity at KFC both local and internationally.   Ã‚  Ã‚  Ã‚  Ã‚  When employees happy, they will work happily and then treat their customer better, the golden rule is to recognize the differences is cultures and economic development of the countries. To better value KFC, the fair trade concept is to be utilized further to firms, community involvement, targeting should be the code of practices in KFC. 4. Strategic Options and the Recommendations to KFC To my understanding and learning the recommendations and strategic options to KFC to improve and to defend themselves against the critics. KFC should have the responsibilities to take care their employees health and safety in their workplace, what employer can and should do is offer higher wages to compensate the risk measure by different position. A better one to ensure their workers against unknown accident that might happen anytime, employer should provide them with suitable insurance programs. A little bit costly, but a good one is advise KFC to form a special team, to collect information, researching on the health and safety issue on the working environment which where their workers facing everyday. Then come out with the results together with solution and steps recommendations information available to all KFC employees around the world. â€Å"Excessive job specialization is undesirable for other reasons than that it places unjust burdens on workers. There is also considerable evidence that it does not contribute to efficiency. Research findings have demonstrated that there is a link-age between worker productivity and programs that improve the quality of work life for workers by giving workers greater involvement in and control over a variety work tasks. † (Manuel G. Velasques 1996: pg 462) Thus, KFC should make the operation efficiently like held parties involved customer and workers quarterly, or a outstanding idea such as choose the best worker in different country and offer them to have exchange colleague (similar with exchange student) to work in other countrys outlet with a duration one to three months with fully allowanced by company, this sure will motivated workers to do hard work on their working days. The stakeholders management should include the improvement in Communications, where there is possible setback the whistle blowing ethic should be applied as a strategic option where as the recommendations would be to set up a panel to do constant analysis on different options as the Marketing, and Operations issues, for instance the coordination activities in Service Management, Public Relation and Advertising techniques. The ethical theory of Technological or Consequentialist states the â€Å"end justify the means†. This further is depended by Kants ethics of duty. The consequentialism is that human welfare is best served by moral responsibilities. Equal rights refers to equal opportunities for all workers with out exploitation. Buddha in his teachings said â€Å"do not do what is evil, do what is good, keep your mind pure†.

Preparation and Properties of soap

Materials and Apparatus: Olive oil, 95% ethanol, beaker, 50% sodium hydroxide solution, Boucher alter, hot plate, salt solution, magnetic stirrer, filter funnel, glass rod, filter paper, weighing balance, watch glass and measuring cylinder. From the diagram above, we can clearly see that the ionic (highly polar and charges) natures of salts makes them soluble in water. However, the non- polar hydrocarbon (aliphatic) tail of the soap molecules would cause them to be miscible with non-polar substances and enable them to dissolve in water.Normally, solid soaps are consist of sodium salts of fatty acids and liquid soaps consist of potassium salts of fatty acids. Soap can be prepared by a process known as specification. Historically, soaps were made by boiling the fat of animal, lye and in a aqueous Noah and KOCH solution containing potash. Of course, this was done long time ago before anyone had any idea of understanding the chemical transformations. Now, we know that this process is a r eaction of esters with a strong base such as KOCH or Noah.The esters, triglycerides are the main constituents of vegetable oil and animal fats. The triglyceride is a trim-ester come along with 3 long fatty acid hydrocarbon chain. When triglyceride reacts with 3 equivalents strong aqueous base solution such as Noah or KOCH, the three ester bonds are hydroxide to yield 3 fatty acid salts (soap molecules) and one glycerol. The specification can also be called â€Å"base hydrolysis†. Industrially, soap is made by reaction of Noah together with vegetable fat. It is crucial to utilize enough Noah to make sure a complete specification Of triglycerides.If there is insufficient base, time and heat provided, then the result would be incomplete specification and the soap product can be very brittle. If the specification is complete, Nasal is added to precipitate the soap. The aqueous portion is decanted off. The remaining substance would be crude soap which contains some impurities such as Nasal, Noah or glycerol. In the lab, we do not have enough time to purify the crude soap. This purification would consist of re-dissolving the soap in boiling water and then cooling and precipitating again by adding Nasal.The soap in the experiment would be made out from olive oil, the chemical structure of olive oil (C52H9606) would be like this: Procedure: 1 . About ml Olive Oil was added to a mall_ beaker and dissolved it in ml of 95% ethanol. Excessive oil was not used to avoid additional ethanol to dissolve it. 2. When the olive oil was completely dissolved, the beaker was put on the hot plate and the temperature was maintained to about ICC. The flask was swirled to mix the solution. Next, ml of 50% Noah solution was poured down the glass-stirring rod intro the oil solution.A small amount of the Noah solution was trickled down the rod very slowly and then stopped to stir. Then, a little more Noah was trickled in. The Noah solution was not poured into the oil too quickly. Th is was due to the reason that pouring the Noah solution too quickly Will cause the oil to separate from the Noah solution, and the final product would be failure. The mixture was stirred until it thickened. We wanted to avoid getting a mixture with 2 distinct layers Noah solution on the bottom and oil on the top.When 2 distinct layers are forming, it was stirred vigorously using magnetic stirrer until the liquids are well stirred. 3. A small watch glass was placed over the mouth of the flask to minimize evaporation of the alcohol. 4. The oil-alcoholic-Noah solution was allowed to boil for at least 30 minutes. The undisclosed fat in the flask and solved by adding a little more ethanol and stirred. The temperature was kept just hot enough to have controlled boiling of the fat solution. 5. While the specification proceeded, a salt solution was prepared by completely dissolving go Nasal in 1 00 ml distilled water in a mall beaker.After he salt was completely dissolved, about half of thi s salt solution was transferred to another beaker and both beakers of salt solution was placed on ice to cool them. 6. After 30 minutes, the fat solution was tested to see if specification was completed by placing a few drops of the solution in a test tube of distilled eater. When the fat droplets floated to the top, the specification was not completed and allowed it to boil for an additional 10 minutes. 7. When the specification was completed, the hot reaction mixture was poured carefully into one beaker of salt solution and stirred for a minute or two.

Determination of the formula unit of a compound Essay

1)The crucible is weighed and the exact mass is recorded. 2)Approximately 0.2g of zinc is placed into the crucible and the crucible with its contain is weighed. The exact mass of zinc is determined. 3)10 ml of 6M HCl solution is poured into a measuring cylinder. 4)The 10 ml of 6M HCl solution is carefully added into the crucible containing zinc powder and the contents is stirred gently using a glass rod. A vigorous chemical reaction occurred and hydrogen gas is released. (This step is carried out in a fume cupboard.) 5)If the zinc powder has not dissolved completely, acid was added, 5 ml at a time, until the zinc is completely dissolved. The amount of acid used did not exceed 20 ml. 6)The crucible is placed on a hot plate in the fume cupboard and the contents are heated slowly so that the compound does not splatter during the heating process. 7)The compound is heated gently until it is completely dry. The compound is made sure not to melt. 8)The crucible is allowed to cool to room temperature. Then, it is weighed. 9)The crucible is reheated. It is let to cool to room temperature and then is weighed again. The procedure is repeated until the difference in mass does not exceed 0.02g. 10)The mass of zinc chloride is determined from the final weight of the sample. The mass of chloride in the zinc chloride is calculated. 11)The formula unit of zinc chloride is calculated. Introduction Chemical compound is a pure chemical substance consisting of two or more different chemical elements which can be separated into simpler  substances by chemical reaction chemical compound has a unique chemical structure and defined. They consist of the fixed ratio of atoms are held together in a room setting is defined by chemical bonds. Chemical compound molecule compounds that can be held together by covalent bonds, salt is held together by ionic bonds, intermetallic compounds are held together by metal ties, or a complex held together by a coordinate covalent bond. Another main property of a compound is its chemical composition, which identified only by determining the elements present in the compound. The molecular weight of the empirical formula weight divided by the number of atoms of each element to produce a percentage of each element. This is done for each element in the empirical formula and tabulated as chemical composition. Please note the order is based on electro-nega tive elements. When zinc metal is reacted with hydrochloric acid, hydrogen gas is released and an aqueous solution of zinc chloride is produced. The zinc chloride solution when evaporated to dryness leaves a pure salt product. In order to calculate the simplest whole number ratio of chlorine to zinc or empirical formula for zinc chloride, we need to use the initial mass of zinc and the solid product formed. It is important that all of the zinc used be reacted and that large excess amounts of hydrochloric acid not be used. Then, from the mass of zinc consumed and the total mass of product formed, the masses of both zinc and chlorine may be determined. Converting these to number of moles and then calculating the simplest whole number ratio, by dividing by both by the smaller of the two numbers, gives the empirical formula. If either of the numbers is non-integral, then multiply by the smallest number required to give two whole numbers as subscripts in the formula unit: ZnxCly.

An Emerging Class Of Non Relational Database Management...

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All these operations must be invisible to the end users. †¢ Data and Query model: a specific framework are used in SQL to store data, in addition data are access intelligently with a requisite set of query APIs. †¢ Interface diversity: a variant connection mechanism is offered for programmers and data base managers; it also supports RESTfull APIs. †¢ Persistence design: a very fast memory system of the servers is used to keep the entire database. †¢ Eventual consistency: Basically Available Soft state and Eventual Consistency known as BASE is the used mechanism to ensure the consistency of data, rather than Atomicity, consistency of Isolation, Durability ACID used in RDBMS. The main technology under NoSQL are: Key Value Pair Store, Document Oriented Databases, and Graph databases. a) Key Value Pair Store: KVP is the simplest od NoSQL databases, uses to store huge amount of data, it employs the Key Value Pair model. 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Comparing and Contrasting Sophocles Antigone and...

The tragedies of Antigone and Othello were written with great depth and are structured in such a way that both characters are victims, in spite of their crimes. Antigone and Othello are tragedy plays created by using many techniques to create the feelings of fear and pity. There are differences and similarities in characters, action, and themes between Antigone and Othello. First, the major characters in both of the plays are suffering through great pain and end up with death. The drama Antigone which is written by Sophocles, tells the story of Antigone. Antigone is a tragic heroine who doesn’t have the power to challenge the authority of the king; she has to obey the rules. However, she shows her strong will and voices her opinions†¦show more content†¦At the beginning of the drama, Desdemona wants to marry Othello; even through her father doesn’t want her to. She makes the choice by herself in Act I, scene iii in an act of willfulness. However, in the final s cene, when she is murdered, Emilia ask her, â€Å"O, who hath done this deed?† Desdemona says , â€Å"Nobody, I myself. Farewell. Commend me to my kind lord. O, farewell† (V.ii.133–134). Desdenona takes responsibility of her death because she wants to protect her husband. She begins the play as a independent and thoughtful person, but she must struggle against all odds to make Othello believe that she is not too independent. Desdemona is a symbol of innocence and helplessness. However in the beginning of the play, she seems to be mature and quite insightful of events around her. Iago often tells Othello that she is unfaithful. It seems that she refuses to accept what Iago is doing. She has a tendency to be sympathetic towards other peoples situations, like Cassio. This also further inspired Othellos jealousy when Iago pointed out that Cassio and Desdemona were speaking in private. She often pays attention to other people’s thoughts, yet remains distrustful if they differ from her own. She has a loyalty to her husband in all aspects of life, Similarities between Antigone and Othello arise in the fact of how the tragedies end and in both stories, we can feel the

The Prevalence of Breast Cancer among Women - Myassignmenthelp.Com

Question: Discuss about theThe Prevalence of Breast Cancer among Women. Answer: Research Design Plan Elements Description and explanation Evaluation of potential understanding Research question and the main elements 1. What is the condition and experience of persons living with breast cancer? 2. What is the experience of children brought up mothers diagnosed with breast cancer? 3. What are measures in place to deal with rising breast cancer cases? The research questions shall assist in understanding the prevalence of breast cancers cases: Emerging issues Literature review Similar to all other types of cancer, breast cancer is one of the deadly disease and one which is killing almost one per hour globally (Thomson, 2014). According to research carried out, United Kingdom leads in the number of women who are tested positive for breast cancer; the study showed that most of those women who are diagnosed with this disease are female above 50 years of age (Holloway, 2016). Nevertheless, younger women were also found to have breast cancer in particular individual cases. Almost one out of ten women are diagnosed with breast cancer during their entire lifetime which sends an alarm to the reason for the study (Taylor, 2015). Doctors together with the international humanitarian Organizations brag of milestones in reducing cancer cases in their countries as well as globally. However, the ratio of breast cancer diagnosis is quite high. Although there is a great chance for women who are tested early to be treated, it remains to be a deadly disease (Kasimir-Bauer, e t al, 2012). According to research conducted by the University of Michigan students, it showed that any woman no matter the food intake or the number of activities that do per day are at a high chance of testing positive for breast cancer (Ed,2012). Hence it is imperative for every woman to check their breast regularly for any symptoms and where applicable seek medical attention from their GP. Although it is not sure of the cause, scholars attribute, age, previous benign breast lump, obese and excessive alcohol use as some of the causes of the deadly disease(Sullivan-Bolyai, 2014). From the brief literature review, it is clear that there have not been numerous researchers who have researched or bothered to test the hypothesis on the prevalence of breast cancer across the continents. Hence this research lies at the best opportunity and position to fill in the gap between the diagnosis of disease on patients, the life of the patients as well as the cause for the increase in the cases of breast cancer as compared to the previous years. Research methodology Research Design: Descriptive research design. The study shall apply descriptive research design. As per Gay, descriptive analysis is the process of collecting data to test the hypothesis or to answer questions regarding current status of elements in the study (Matthews, 2014). The design is the best for the study since it shall report on the first-hand interaction of mothers diagnosed with breast cancer. The methodology and design are best for the study since it will report the engagements of women diagnosed with breast cancer while in hospitals as well as at home. The methodology shall bring out information on their human as well as physical environments, in turn, provide valuable information regarding breast cancer and patients which will be used to be able to ascertain the reason for escalated cases of cases of breast cancer(Sullivan-Bolyai, 2014). With this methodology, the real information regarding the patients and their subjects of study which include nurses shall help inquire in more detailed form. Study areas: The areas of this study shall entail, hospitals especially the cancer centers, homes of patients with cancer and regions identified as cancer prevalent. Study population: the target population of this study shall comprise of patients diagnosed with breast cancer, children of mothers diagnosed with breast cancer, nurses handling these patients and oncologists who have expertise in breast cancer (Neuman, 2014). The target population shall also include nutritionist who will offer expertise on causes of breast cancer. Descriptive research design and methodology is one of the best design on the study since it will assist in the collection of data which is from the primary sources (Kasimir-Bauer, 2012). The methodology shall help me to gain the life experience of the mothers living with breast cancer and their children to know when it was diagnosed and treatment plan. The research methodology shall also inquire on lives of nurses treating these patients and their efficiency, hence assist in investigating if there is civic education. Through the method, we shall also inquire more from oncologists. Through the inquiries from key informants, I will be able to gain more knowledge on the reasons or causes that are propelling the prevalence of breast cancer in the world across the continents. Key informants shall also assist to understand the gap lying between so many patients contracting breast cancer despite the World Health Organization efforts for civic education. Is it their failure as the health department or other agencies? Data and collection method/strategies with consideration of ethics and cultural competence Different data collection methods shall be used at various stages of the nursing study. The entire study shall triangulate data collection methods where possible to be able to acquire reliable data. These data methods shall utmost promote ethical consideration as well as cultural differences present in our diverse study population (Sohoni, 2014). Survey method: it shall be the primary method of data collection. There shall be questionnaire issued to respondents. The study shall make use of both the closed and open ended questionnaire on all the respondents involved. The questionnaire shall be of use in generation of data that will be analyzed using qualitative and quantitative to give standardized outcomes which will be statically tabulated (Englander, 2012). Focus group discussions: This Is one type of data collection, which majors on group dynamics and gives the opportunity to the small group of respondents who are guided by a skilled moderator, who assist the team into deep levels of inquiry and issues surrounding the topic of research (Jayasekara, 2012). Note taking techniques, and the tape recording shall accompany this method to gather more information (Panneerselvam, 2014). It is one of the most important ways since it prompts discussion in the topic of debate, which in our case is breast cancer. Key informants: this is the data collection method that constitutes of the oral source of information from experts. The key informants are repositories of knowledge from which the researchers get expertise knowledge (Neuman, 2014). In this research, the key sources will include oncologists, nurses, and nutritionists. Based on their training and professional experience, the principal sources shall provide information both quantitative and qualitative regarding the problem of breast cancer and emerging issues. Structured Observation method: This will also be used in the research to observe and note the nonverbal communication of the respondents during the interviews to ensure that clear understanding of the primary objective is attained(Matthews, 2014). It will also be important to record on the physical environment of the hospitals where patients are placed. Secondary data: This is where I will use articles and journals that have been written and published regarding breast cancer and those relating to my topic of interest. All the data collection methods are the most important and noble methods to use in this research and ones that will uphold the ethics of research; confidentiality and plagiarism of the secondary data. In the event where I approach a patient, I will introduce the purpose of the research as well as seek authority from the relevant to carry out the research. Analysis and interpretation of data The data that will be collected during this study shall be analyzed in both qualitative and quantitative methods. The qualitative analysis shall deal in deriving explanations as well as interpret the findings entirely basing our comments on the descriptions of the entire engagement of patients at home and those at home and their interaction with their family. The quantitative analysis shall include deriving of the statistical descriptions as well as the interpretation of data using various descriptive statistics (Grbich, 2012). The numerated, as well as the Likert scale questionnaire data, shall be analyzed and document using the SPSS, this is to be done by a social scientist to reduce chances of short falls (Gelman, et al, 2014). The findings generated from the data which will be analyzed using the SPSS shall be presented using, pie charts, percentage tables as well as frequency tables. The qualitative analysis shall be important in the search for content and themes in the qualitati ve data generated from, the key informant interviews, biographic and as well as focus group discussions (Sohoni, 2014). The results of this qualitative data shall be of use to explain the patterns that are emerging as far as breast cancer is concerned from the descriptive statistics. Limitations and Implementation of the research in practice There are plenty of limitations that I will be faced with in the implementation as well as the research of the proposal: First and foremost I expect resistance from the oncologist to offer best regarding their failures to assist the patients (Taylor, et al, 2015). The language barrier is also a challenge I expect. When it comes to implementation of the research, I expect resistance to change from the medical practitioners in service. For instance, FGD has not been used in the medical setup and having sourced out plenty of data from the settings; most PR actioners are more likely to down the research. I also lack the chance to make policies regarding the recommendations of my research. References: Englander, M. (2012). The interview: Data collection in descriptive phenomenological human scientific research. Journal of Phenomenological Psychology, 43(1), 13-35. Gelman, A. C. (2014). Bayesian data analysis . (Vol. 2). Boca Raton, FL: CRC press. Grbich, C. (2012). Qualitative data analysis: An introduction. sage. Holloway, I. . (2016). Qualitative research in nursing and healthcare. John Wiley Sons. Jayasekara, R. S. (2012). Focus groups in nursing research: methodological perspectives. Nursing outlook, 60(6), 411-416. Kasimir-Bauer, S. H. (2012). Expression of stem cell and epithelial-mesenchymal transition markers in primary breast cancer patients with circulating tumor cells. . Breast Cancer Research, 14(1), R15. Matthews, B. . (2014). Research methods. Pearson Higher Ed. Neuman, W. L. (2014). Basics of social research. Canada: Pearson. Panneerselvam, R. (2014). Research methodology. . PHI Learning Pvt. Ltd.. Screening., I. U. (2012). The benefits and harms of breast cancer screening: an independent review. The Lancet, 380(9855), 1778-1786. Sohoni, M. (2014). Data Analysis and Interpretation. Sullivan-Bolyai, S. B. (2014). Data Collection Methods. Springer Netherlands: In Encyclopedia of Quality of Life and Well-Being Research . Taylor, S. J. (2015). Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons. Thomson, R. E. (2014). Data analysis methods in physical oceanography. Newnes.